Speaking at The Drum’s Predictions, behavioral scientist Sian Conway-Wood said 2026 will reward brands that reduce friction rather than add noise. With attention stretched thin, she argued, ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

Did you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

Raisin's 2026 State of Consumer Banking Report reveals that 65% of Americans have switched banks at least once, and nearly ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Online reviews of products give consumers a chance to praise their favorite products and vent about the shortcomings. Now it appears that consumer reviews—not just buying habits—may also signal which ...

Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...