Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

There are a number of demographics that can affect a business. Demographics are various traits that can be used to determine product preferences or buying behaviors of consumers. Most companies ...

Millennials, Generation Z, and artificial intelligence will significantly impact the financial markets and economy in the next 10-15 years. The economic relevance of Millennials and Generation Z will ...

How understanding expanding and shrinking population subsets could help business and investors identify opportunities to pursue and pitfalls to avoid. In November 2022, the United Nations announcement ...

Kindergartners listen as teacher Bertha Picasso reads a book in Spanish at Marjorie Veeh Elementary School in Tustin, California. (Jeff Gritchen/Digital First Media/Orange County Register via Getty ...

Ninety percent of marketers think audience data is either "very valuable" or "somewhat valuable," according to a study by data management platform Lotame provided to Marketing Dive. The study found ...