Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

If you own Microsoft Publisher 2003 or later, you’re in luck. You can use the application to create an e-mail newsletter and then e-mail it to your customers from within the program, which makes the ...

E-newsletters are more cost effective to grow your business by increasing revenue and referrals from existing clients. email newsletter A lot of research has been done to indicate the benefits of ...

Opinions expressed by Entrepreneur contributors are their own. One of the most significant advantages of using a programmatic ad platform for email newsletters is the unparalleled ability to target ...

Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly ...

E-newsletters have become the hottest craze in communications tools since the advent of the Internet. These turbo-charged critters are cost effective, build customer loyalty, drive Web site traffic ...

I'm working on putting together the slides for a webinar on this topic right now, and am amazed by the number of places you can find content for your newsletter. Some of it takes the form of free ...

Making your content visible is key to building a successful content marketing strategy, but marketers need to do more to capitalize on its value. Waiting for a potential customer to stumble onto your ...