It's a classic conversation starter – what's your favourite colour? Now, scientists have revealed what your answer says about you. According to Professor Sabine Ruaud, a professor of marketing at ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Color preferences shift over time and are attributed to personal meanings. Blue is a top choice for ...

Colors have both positive and negative effects on all of us, and seeing them can cause different reactions. For example, blue tends to have a calming effect, while red is associated with passion and ...

For millennia, people have attempted to discover hidden character traits via seemingly unrelated characteristics—one’s handwriting, a bump on the skull, or the arrangement of the stars and planets on ...

MINNEAPOLIS (WCCO)-- A new survey shows Minnesota's favorite color aligns with that of the nation at large. Thirty-nine out of 50 states, including Minnesota, chose blue as their favorite color, ...