The reflection staring back at shoppers in a dressing room mirror can often leave them scratching their heads. Ana Valentin trusts her bedroom mirror a whole lot more than any she faces in a store's ...

Ralph Lauren will use Oak Labs' futuristic fitting rooms with interactive smart mirrors; the mirrors are cool, but from a privacy perspective it could lead to potentially creepy data collection.

I shimmied into a denim dress at the new Aritzia store at Mall of America. A roadblock in the general vicinity of my hips told me, without looking down, that this was not the dress for me. Still, I ...

We've all had that moment of envy while watching that scene in Clueless where Alicia Silverstone's character Cher Horowitz uses a computer program to help her find the perfect outfit. Now, consumers ...

In a 1994 Seinfeld episode, Elaine Benes, the fictional character played by Julia Louis-Dreyfus, spends an afternoon shopping a “huge sale” at Barney’s department store in New York City. Elaine finds ...

The Canadian retail brand Aritzia has gained staggering success in recent years. It has generated buzz on TikTok via videos that comment on its mirrorless dressing rooms. A retail expert talked to ...