Google's Universal Commerce Protocol Signals The End Of Search-Based Shopping

Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Google Shopping API cutoff looms, putting ad delivery at risk

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Google’s Gemini AI will go shopping for you without hopping between sites and apps

This new agentic shopping experience, accessible in Gemini and AI Overviews, will also includes the convenience of loyalty point rewards while it automatically pulls shipping details from Google ...
TechCrunch

Google augments AI shopping with conversational search, agentic checkout and an AI that calls stores for you

Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google ...
TechCrunch

Google introduces Shop with AI Mode with price tracking, agentic checkout, and virtual try-on

Google announced at Google I/O 2025 that it is adding multiple AI-powered features for online shoppers, including a new visual panel in Google Search’s AI Mode, personalized price tracking ...
Retail Dive

Google is turning AI into a personal shopping assistant

Google debuted an AI-powered shopping experience on Tuesday to inspire more reliable purchases and shop on users' behalf. AI Mode combines Google’s Gemini and Shopping Graph to allow shoppers to use ...