Straight hair goes in and out of style. But for some people, there’s nothing quite like the feel of flipping a long, sleek strand of hair over the shoulder or the look of a shiny, perfectly straight ...

We have come a long way in our search for straight hair. While the first straightener was invented in 1909, there were days of using an ironing board to smooth out frizz. Now we have nearly any tool ...

While silk presses and keratin treatments have been go-to options for women looking to straighten their hair, some are turning their attention to the more permanent solution of Japanese hair ...

Is Japanese-style hair washing the secret to healthier hair growth? Well, when it comes to beauty, time and time again, Japanese beauty brands, researchers, and creators remain one step ahead. A ...

Japanese hair straightening, AKA “thermal reconditioning treatment,” videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

Listen, however you choose to wear your hair is your choice and yours alone. And if that choice is to straighten your hair on the regular, and you’ve officially exhausted both your arm and your flat ...

The Japanese are the best people to learn from when it comes to beauty, as they are always one step ahead and deliver finesse results, which the world is now slowly adopting. In today’s chapter, we’ll ...