The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

(CNN) — Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the spotlight—and this time, it’s softer, healthier, and far less terrifying than the 1980s spiral ...