Advertising is one incredibly complicated industry that, at times, works almost directly with supply and demand. One incredible simulation of the practically inundating world of advertising is the ...

Dispelling myths and embracing opportunities between TV ads and voter engagement When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The run-up to ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With Amazon having joined the Google and Facebook duopoly as the ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...

Online advertising dominated media spend over the last two decades, largely for its addressable, measurable nature, which used to make customer acquisition quick and easy. Over the course of the ...

YouTube is making machine learning work its technology to adopt vertical ads from landscape videos for it to apply to its latest video format with YouTube Shorts. It only means that more ads are ...