According to eMarketer, there are now more than 115 million smartphone users in the United States alone. That includes tens of millions of businesspeople who research their B2B buying decisions using ...

I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

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