The California Swing heads to San Diego and all eyes will be on the five-time major champion back from years at LIV Golf.

Explore the PGA Show 2026 New Product Zone, featuring AI glasses, smart golf tech, travel gear, and the most creative new products in golf. The post Inside 2026 PGA Show’s New Product Zone: Golf’s Next Wave of Innovation appeared first on Heavy Sports.

The second event of the PGA Tour season takes place this week in Southern California with The American Express 2026. Held at La Quinta Country

The SportsLine model reveals its top PGA Tour props picks for the 2026 American Express, which begins Thursday at the Pete Dye Stadium Course in La Quinta, Calif.

The 73rd PGA Show in Orlando drew 31,000 attendees and 1,100 brands. We walked the floor and found four big trends—tech gear, grip trainers, personalization, and limited-edition collabs—coming soon to courses everywhere.

Golf doesn’t have diss tracks, but if it did, the PGA Tour’s 2026 marketing campaign would be burning up the Billboard Hot 100. On Thursday, a few hours before the start The American Express, the PGA Tour debuted a new commercial that will run throughout the season.

SportsLine's model simulated the 2026 American Express and revealed a PGA longshot parlay that could return almost $70,000 on just a $10 bet

Somewhere, everyone knew Brooks Koepka rejoining the Tour would come with some diss, but the timeline of it wasn’t sure. Well, it is now.