The second event of the PGA Tour season takes place this week in Southern California with The American Express 2026. Held at La Quinta Country

The 2026 PGA Tour season begins this week with the Sony Open at Waialae Country Club in Honolulu. After a four-month offseason, the golfers are back and ready to begin a brand new season. Making now a perfect time to offer up some bold predictions for what to expect this year in the sport’s most popular league.

The 73rd PGA Show in Orlando drew 31,000 attendees and 1,100 brands. We walked the floor and found four big trends—tech gear, grip trainers, personalization, and limited-edition collabs—coming soon to courses everywhere.

This week Tiger Woods revealed that the PGA Tour’s plan for LIV golfers was in the works for a long time. It’s the latest turn in the ongoing rivalry between the tours, writes Bob Harig.

Another hectic week in golf has produced multiple storylines already with two stacked fields on the PGA Tour and DP World Tour likely to produce a few more