After years of neglect, event marks major step towards country's goal of bringing tourists back to its scenic sites ...

ISLAMABAD: The government has formulated a 10-year National Tourism Strategy, setting a target to increase tourism’s ...

KALAM, Pakistan — Pakistan’s Kalam may have been rid of Taliban rebels only days ago, but there are trout in the streams, the peaks are pristine and — God willing the locals say – tourists will soo ...

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the ...

MALAM JABBA, Pakistan (Reuters) - Atop the piste of Malam Jabba in Pakistan's once dangerous Swat Valley skiers schuss downhill, a new Chinese-built chairlift ferries tourists to the peak, and a ...

Tent pegging, one of Pakistan's most popular traditional sports, will be the main attraction at the Pakistan Tourism, Sports ...

A country with diverse cultures and natural beauty, Pakistan is a heaven for any tourist. From snowcapped peaks and frozen lakes to serene valleys and beautiful shores, interspersed with the ruins of ...

The young man at the airport approached me with a nervous smile and a hint of hesitation. He was from the Ministry of Tourism, he explained. Would I be so kind as to fill out a survey on my stay in ...

Pakistan's already embattled tourism industry is struggling to deal with worried customers and cancellations after Islamic militants attacked foreign climbers preparing to summit one of the world's ...