Add Yahoo as a preferred source to see more of our stories on Google. In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, ...

Heiniken paid $45 million to have James Bond drink its beer rather than his shaken-not-stirred martini in the movie "Skyfall." Product placement in movies, television, music videos and video games has ...

The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to the parade of luxury labels in Emily in Paris, strategic screen time can turn ...

Television shows have been using clever product placement for decades. Some of these brand advertisements are more subtle, while other product story arcs are overt. But in both instances, the TV ...

Thanks to the quarantine and not having much else to do, my husband and I recently sat down to watch the premier of Amazon’s Making the Cut, a reality competition show hosted by Project Runway alumni ...

Video games aren't easy or cheap to make, and unless a project is extremely small-scale, development costs can be significant ...

I regularly receive queries from ISBA members asking me that exact question. It may be of interest to know that both have been quietly used by some of the UK’s biggest advertisers over the last 30 ...

It's a long-established practice in the American theatre, in both the commercial and not-for-profit arenas, for corporations and manufacturers to donate such items as props, set pieces, and even ...

I oversee both the trade mark team and the advertising and commercial clearance team. The latter deals with product placement on our programmes, and the former with our product placement elsewhere ...