In the course of running your business, you probably get multiple calls every week, from yet another marketing and promotional expert, who wants to help you generate more sales. This sounds great, ...

Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Traditional methods of promotion, like print and television ads, are nowadays ...

Ask most executives what marketing does today, and the answers tend to sound familiar: lead generation, digital campaigns, social media, SEO and performance dashboards. In many organizations, ...

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...

Content creators and influencers are one of the most popular areas of mobile marketing these days, and Pizza Hut is democratizing the space with this latest promotion, giving everyone a chance to reap ...