Jeanne Jennings, veteran email marketing strategist, is the author of InboxAlly’s Pre-Send Email Marketing Checklist This expert-developed framework provides marketers with a final safeguard against ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send. If you send ...

Email marketing is an important part of any business’s marketing strategy. It is important to have an email marketing system that is reliable and easy to manage. There are many different email ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Businesses have plenty of ways to reach large audiences, but email marketing remains one of the most effective. It’s a reliable, affordable and efficient way to connect with prospects at every stage ...

With most consumers demanding personalized shopping experiences and email inboxes exploding at the seams, optimizing your email marketing is necessary for getting your business noticed. Gone are the ...

Email marketing is a process rather than a one-time action for promoting your business, product or service offering. A vital component of marketing is consistency. Consistent email marketing is ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.