Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company touted the hiring of its first-ever chief security officer, Lisa ...
Hill, Moore, NDA, St. Charles and St. Clare's will be represented at the National High School Cheerleading Competition this ...
Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
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‘It’s given her purpose.’: Bellmont cheerleader continues to make strides
DECATUR, Ind. (WANE) – Last year, a young girl with Down syndrome made the junior varsity cheer squad at Bellmont High School ...
Greenwich High varsity cheerleading wins championship, students win art award and other celebrations
Greenwich High School's varsity cheerleading team is the 2025 Fairfield County Interscholastic Athletic Conference champions. The team earned the title over runner-up Danbury and third-place Stamford, ...
rocketcitynow.com on MSN
Athens cheer teams head to national competitions in Orlando
Athens High and Middle School cheer teams will compete in Orlando at the UCA and ICU Championships, showcasing talent and ...
Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...
Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
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